But Townsend's message -- called a Second Suicide Stand-Down event -- is likely to be ineffective, said Dr. Mark Kaplan, a professor of community health at Portland State University in Oregon, who has researched veterans' suicide and served last year on a Veterans Administration blue-ribbon panel on suicide risk.
"It sounds like an order," he told CNN in a telephone interview. "I'm not sure that a command like this is going to alter the course of somebody who is on a trajectory of self-harm."
He suggested the Army might want to adopt the U.S. Department of Veterans Affairs model.
"They're dealing with a comparable problem with a similar population," Kaplan said. "They have infused more sensitivity to their approach to suicide prevention as opposed to this.
This is like any other order."
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