Quote Originally Posted by Schmedlap View Post
Definitely agree there. I don't know anyone who decided to join ROTC while in college. It was a decision made concurrently - or before - the decision of which college to attend. College seems like a bit late in the game to be reaching the demographic.

If individuals are not drawn to military service, I think it tends to be so for reasons that have more to do with interests, values, and attitudes developed during their first 18 years of life and not likely to be influenced by on-campus recruiting.
Way back when I was in ROTC, we had a lot of people who joined the program at the third year level...

... and most of them were prior service or in the Guard/Reserve. Obviously they had made up their mind about HOW they were going to become and officer prior to going to college (or at least ruled out four years of ROTC).

Perhaps rather than focusing on the "who" they need to relook the "how" and tie that back to recruiting?