Quote Originally Posted by William F. Owen View Post
If they say "consider the impact of the media," they are totally wrong, because the "effect" depends on the action, and you cannot predict 2nd and 3rd order effects reliably or even how the media will see them. - you cannot tell the future.
Wilf, if it dosen't matter then how come our enemies are so good at using the media to affect the audience to achieve a desired effect?