Quote Originally Posted by slapout9 View Post
Wilf, if it dosen't matter then how come our enemies are so good at using the media to affect the audience to achieve a desired effect?
Cos folks do stupid things? Dunno. Al Quieda thing 4GW is insightful. That they do, does not give it any credence. - in fact, as I suggested to TX Hammes, the opposite may be true.

Any AQ broadcast ever weakened US will to fight?
Can the Taliban force the US to withdraw using any operation, not related to military effect?

So called "Media" is used as part of effecting the Political dimension. As concerns "Enemy" use of media, all you see and read is essentially a "party political broadcast." Political will is far more fragile than military.
Yes, military action must not undermine the political will to use force. That is both obvious and enduring.
Given that we all understand that, how does "media operations" take any form of primacy over traditional Political-military dynamics, in any way we have not seen before?