Finally, there is a risk that Nestlé’s new strategy could damage the firm’s blockbuster brands, which have taken decades to establish. This could happen in several ways. If some of the firm’s functional foods fail to pass muster with the regulators or, worse, turn out to cause harm rather than do good, then consumers could turn against all its products, even those that make no health claims at all. That could hurt, because most of its revenues will still come from selling treats like chocolate, ice-cream, coffee and flavoured milk.
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