LOO's, Lines of Action, and product lines. What are the similarities, if any, and what does this say about what can be simultaneously managed?

From The Economist: Nestlé

Investors are also worried that Nestlé has become too large and unwieldy. The firm has 30 product lines that each generate more than SFr1 billion in annual sales, from Nescafé coffee and Nesquik milk to Purina pet food and Pure Life, a bottled water that is sometimes made from stuff that comes out of taps, rather than out of the ground. Consumers have been trading down to cheaper, unbranded foods in recent years, a trend that accelerated in the recession, potentially undermining the value of owning big brands.
Richard Laube, the head of Nestlé’s nutrition business and a former pharmaceuticals executive, describes a “pipeline” of some 75 research projects. Borrowing terminology from the drugs industry seems appropriate, given the time required to develop these new products. Unlike the quick development cycles usually seen in fast-moving consumer goods, which typically take one to two years, products in Nestlé’s nutrition pipeline may take four to six years to develop.
Finally, there is a risk that Nestlé’s new strategy could damage the firm’s blockbuster brands, which have taken decades to establish. This could happen in several ways. If some of the firm’s functional foods fail to pass muster with the regulators or, worse, turn out to cause harm rather than do good, then consumers could turn against all its products, even those that make no health claims at all. That could hurt, because most of its revenues will still come from selling treats like chocolate, ice-cream, coffee and flavoured milk.
Marketing

The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.[2]