Found this at The Belmont Club. Arthur Herman at Commentarymagazine.com. . . the press had presented the Tet offensive as a stunning Communist success and a signal that there was no light at the end of the tunnel. The suddenness of the attack had caught not only the American military by surprise, but also the American media. After the war, one of their own, the Washington Post’s Saigon bureau chief Peter Braestrup, documented exactly how the major media proceeded to turn the reality of American victory into an image of American and South Vietnamese defeat.1 Basing themselves on that image, Walter Cronkite and others clearly felt they now had definitive grounds for mistrusting their government’s word and for concluding that, just as the antiwar movement had declared, victory in Vietnam was not and never had been a possibility.
Others went beyond this conclusion. In March 1969, the executive producer of ABC News told his Saigon bureau: “I think the time has come to shift our focus from the battlefield . . . to themes and stories under the general heading, ‘We are on our way out of Vietnam.’” One of those “stories” would be the massacre at My Lai, which took place in the aftermath of Tet but became a news event only a year later. The steady coverage of isolated but sensational episodes like My Lai, deaths by “friendly fire,” and the like had the effect of convincing many Americans that such extraordinary occurrences reflected the ordinary situation on the ground and were destroying their country’s moral standing. Seizing the opportunity, a weakened Hanoi tried to turn it to its advantage. As Mark Woodruff writes in Unheralded Victory: The Defeat of the Vietcong and the North Vietnamese Army (1999), Hanoi “increasingly shifted its [own] efforts toward the American media and the antiwar movement and soon sought American casualties as [its] main objective.” Indirectly, then, the press’s willful misreading of the meaning of Tet and its harping on the idea that “we are on our way out” would increase the cost of the war in American blood.
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It generally seems to take about a generation and half for the truth to come out. Associated Press, Reuters, CNN et al tried to Tet us in Iraq. Didn't work so well this time.
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