Influencing behavior
Know the human environment as operations are predominantly conducted in urbanized terrain.
Understanding the environment is fundamental in either conducting operations and analyzing any threat.
Current and future operations is like Microsoft fighting Google: You do not fight the competition; you fight for the approval of the client.
So, you fight fair, your competition fights 'unfair' and uses 'dirty' tricks Be aware that your clients can also be your supplier, but also your competitor.
After all, your competitor of yesterday, could be your client of tomorrow.
It is possible to get in control by providing superior service, products, marketing (presence, posture, profile) at a reasonable cost anytime, all the time.
For that it is important not to force your client. Instead of that, persuade him, influence his perception, give him choices. In order to not let your competitor define your actions you have to maintain the initiative and get his best people to join you.
The challenge is to give the market confirmation, via their own opinion leaders, that his choice is right/wrong (peer pressure!).
So, be present in the market all the time, everywhere.
Understand your clients and synchronize your strategy accordingly.
Avoid misinterpretation and not changing fast enough because otherwise you will lose your best people to your competition.
Do not think that you have to defeat an opponent to "win" (which is quite un-military).
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