I wish more people would get on the bandwagon with this. The sh1t-sandwich is here. How will we take the bite?
And you're right. IO doesn't have to be all factual. Let's take a cue from the media. Take a bunch of quarter truths and build them into one big truth. Additionally, lets do a better job of exploiting success.
And that's the problem. What is the overarching IO strategy?
I don't know either...
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