Some great posts - and I pretty much agree with all that has been said - but there is one thing that Marc T said that I think deserves some more thinking:

select actions that condition expectations.
What if we substituted "select" for "plan"? What if found a way to insert "reinforce" after "select"?

Part of this gets to understanding the potential effects your actions (and the various reactions and inter-actions of the other participants) have, and then detrmining if those were actually the effects you achieved. Not easy by any stretch in the conditions we're operating in. Each element - platoons, companies, BNs, BCTs, & higher echelons are going to have their own understanding of what reality is, and what effects their actions are generating. Overcoming bias at each level is key, but not easy.

More to chew on I guess.

Best to all, Rob