I think part of the problem you're running in to is that a lot of experts throw around the word "hybrid war" to describe a number of different phenomona. David Kilcullen uses it to refer to the complexities of fighting multiple insurgencies, criminal organizations and ethnic conflict in Iraq. Others seem to use it to refer to entities like Hezbollah, which didn't fight as conventional or unconventional. I think we may have fallen in love with a really cool buzzword.