From the horse's mouth:

New Operational Culture: Population-centric COIN.

ISAF must operate differently. Preoccupied with force protection, ISAF has operated in a manner that distances itself, both physically and psychologically, from the people they seek to protect. The Afghan people have paid the price, and the mission has been put at risk. ISAF, with the ANSF, must shift its approach to bring seccurity and normalcy to the people and shield them from insurgent violence, corruption, and coercion, ultimately enabling GIRoA to gain the trust and confidence of the people while reducing the influence of insurgents. Hard-earned credibility and face to face relationships, rather than close combat, will achieve success. This requires enabling Afghan counterparts to meet the needs of the people at the community level through dynamic partnership, engaged leadership, de-centralized decision making, and a fundamental shift in priorities.
The rest is pages 2-12 to 2-14. Or, everything James Gavrilis writes about in The Mayor of Ar Rutbah.