New Rules of War

[marct]

Hi Firn,

Packaging, labeling, marketing are all part of the game, be it a wine (-glass) or idea business thus the phrase of the old wine in new bottles. The author of the article relies greatly on the shiny wordbottles to reinforce some of his better ideas and to create attention for them, but he sadly fails to support his arguments. He still benefits through this article, but not so the target audience, as he may harm the good ideas.

Okay, I going to play scholarly pissant here, the but best translation of the phrase (meme actually) is "old wine in new skins" *not bottles). The reference, IMO, goes back to the absolute stupidity of anyone who would take something good (old wine) and put it into a new container that will make it less good, especially since the new wine skin will change the flavour and, quite possibly, split. It's not a reference to the presentation of the wine, it's a reference to the storage of the wine .

Now, on the presentation front, I am all in favour of crystal, especially for good reds. You can ruin the taste of a good wine by using a presentation vessel that changes / destroys its taste; like using a silver goblet for anything but a very sweet red or mead .

P.S: Wine or beer, can or glass, it all depends on the METT-T.

Nah, never drink beer from a can unless it's already in the making love in a canoe category !