Colonel Dan Roper, US Army CAC and a sponsor of the Wilton Park conference has added his comments - via SWJ Blog - on the CAC blog:http://usacac.army.mil/blog/blogs/co...d-in-coin.aspx

He makes an interesting comment:
After engaging with a number of conference experts, I would offer my personal perception that the term “Winning Hearts and Minds” may inadvertently hinder our efforts in counterinsurgency environments. The somewhat lofty rhetoric associated with this slogan may contribute to undisciplined application of aid in order to buy happiness and goodwill, when, at its essence, COIN is not about happiness and goodwill or people liking us; it is about trust, confidence, and legitimacy.
There is a link to a BBC radio discussion on the CAC website.