Military orders matter to an amazing degree and IMO the U.S. is lacking in the process. I have seen significant breaks between battalion orders and platoon orders. It strikes me that too much time is spent crafting a properly formated order and too little time is spent in delivery. Company commanders are writing op orders that look like they are corps level orders for the invasion of Normandy while platoon commanders seem unable to effectively brief a mission as complex as the one described in the article. Platoon sergeants simply tell their guys where they are going, how long they expect to be there, and what squad has what specific job.
I don't blame this matter on these men. IMO the Army is failing them by creating a culture that calls for power point solutions to school house problems. In short, if an idea can't be expressed on a slide it isn't a good idea. I believe this creates a group that lacks the ability to be flexible while adhering to a basic operations order.
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