Perhaps the real problem is no some much perception's of misuse of the media (both the 4th Estate and the media technology) but that we, the military, are not yet able to engage effectively in that space? To misquote another source "...we win all the physical battles, but lose the information war..."

The first step in gaining some form of parity in the information spce, might be to do as an earlier poster implied and that is to "...trust the jury..." by providing it accurate albeit at times unpalatable, information that is 'unspun' and allowing that jury to draw its own conclusions...?