http://www.nytimes.com/aponline/2010..._r=1&ref=world

The bloodletting peaked in 2007 when Shiites drove Sunnis out of Parachinar, the regional government headquarters. Sunni Muslims retaliated by denying Shiite Muslims access to road. In some instances, Sunni militants have stopped buses on the road, taken out Shiite passengers and executed them.

The Shiite militias had to turn to the Haqqanis to strike a deal "because they are so strong. No one else is as strong," Bangash said.
This is one recent example of hundreds available. Warfare is about power, not good governance. No about CMO, IO, economic development in a situation like this will distract from those who hold coercive power. The military has a very valid role to play in COIN, and they a need a FM that tells provides guidance on how to be good at applying military force against these insurgent groups.

Some argue we're doing the same old thing, but I would argue we forfeited the use of effective military force starting in 2002, and then in 2004 in Iraq. We became overly focused on winning hearts, not convincing the populace that we held the most coercive power and intended to win.