An excellent example of how astute observers can take the innocuous and start piecing together puzzles.

It is, according to a new book, part of the hidden reality behind the Pentagon’s classified, or “black,” budget that delivers billions of dollars to stealthy armies of high-tech warriors. The book offers a glimpse of this dark world through a revealing lens — patches — the kind worn on military uniforms.
http://www.nytimes.com/2008/04/01/sc...prod=permalink

Then again, when the media gets it wrong, they really get it wrong -

http://trekmovie.com/2011/05/06/gema...laden-mission/