Quote Originally Posted by marct View Post
John, it's fairly easy to develop a strategy to counter this but it requires people who think in Information Age, rather than Industrial Age, terms. That said, while the strategy is easy to develop, implementing it will be tricky.
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Nah, you don't want broadcast media, what you want is a bunch of disgruntled teenagers who have forgotten more about the net than 99% of broadcast personnel ever knew!
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But the terrorists (and the Iraqis) don't vote in the US ! More seriously, the best way to handle the problem is to bypass the broadcast media and work directly on the population; especially the under 20 population.
The people exist who understand the medium and the methods of creating change rapidly in the hearts and minds of people. They however are working against DOD institutions like defenselink.mil where old media paradigms are simply webified. Inclusion is not on the buffet of media relations to create strategies for dealing in in the information age. Simply put DOD and the institutions are not prepared to use the tools they don't understand.

It's interesting but the people who really understand the medium of information age weapons are all in their late 30's and 40's. The teenyboppers are consumers not developers.

Must agree on bypassing mainstream media. With the web you can do that.