Social Media and Unconventional Warfare

[Backwards Observer]

That's funny, an article on the importance of social media can't be commented on due to technical difficulties, "Look on my works, ye Mighty, and despair!".

Joking aside, and as others are pointing out, the powers of 21st century social media may well be formidable, but potential 'market saturation' of a bogus and unfocussed narrative can now have theatre-wide, even global negative impact. Naturally, this cuts both ways for any respective participants.

The 21st century mediums might do well to also focus on what they hope to manifest with their strategic ectoplasm, not just how many tables they can turn.

Having said that, studies may indicate that humans tend to prefer bogus narratives that pander to their preconceived notions, thus consigning narrative generation to a subordinate position viz the target audience.