Posted by davidbfpo
Content has always mattered, that isn't a change, but so has getting your message out, and in modern times that may mean getting it to go viral. An empty message going viral won't accomplish much, a message that resonates that isn't received won't accomplish much either, so in fact both are important.CWOT, a SWC member, has this intriguing post 'On Twitter, It’s Content, Not Contacts That Matter', which refers to a research finding:
There are always those that cling onto the past until there is nothing left to cling to. The hundreds of comments on the blogosphere downplaying the impact of social media is not only ironic, but comical.
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