In the 1950s, theoreticians gained a more institutional role in society. In the RAND corporation, founded by the Air Force, scholars developed concepts such as game theory and organizational behavior to guide strategic thinking. Others, like Albert Wohlstetter, attempted to distill the lessons of Pearl Harbor into theories of “vulnerability” and “deterrence” in the nuclear age. However, their work carried little weight with President Eisenhower, who had an aversion to abstract theorization. Even the Air Force at that time generally ignored its RAND staffers’ suggestions, unless they justified requests for military budget increases. The decade thus marked a low point in the influence of these thinkers, and they would not bounce back until the election of Kennedy.
The 1960s saw a drastic increase in the attention paid to intellectuals, as many found jobs in the administration, but the result was not more effective policymaking. Kuklick’s prime example here is the Cuban Missile Crisis, which experts misinterpreted both during and after the event. First, Kennedy’s advisors failed to see the big picture, in that they did not see Soviet encroachments as a response to the possibility of American missiles in West Germany. Second, they glorified their own role in ending the crisis, attributing success to sound advice, rather than the fact that the Soviets had been bluffing. They misread the crisis as a victory for graduated escalation, and they applied the same formula in Vietnam, despite starkly different circumstances.
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