Hi JC,
Oh, it's definitely a perception vs. reality dichotomy . I'm not sure, however, that the Cold War has that many good analogies for today's communications environment.
First off, I would suggest that there really is little difference between a "home" and a "non-home" information market - at least in the sense of them being reasonably isolated and, hence, amenable to differing messages.
Second, I suspect that no "unified" message strategy, a least in the conventional sense, will work - there are just too many alternate venues for dissenting voices to appear.
Third, and coming out of these two, I would suggest that there has to be a fair degree of decentralization of content production but grouped around as specific philosophical or ideological stance. Something along the lines of "We will track down the irhabi responsible for 9/11", followed by a tiny explanation of the word irhabi, and a call for Islamic states to support the suppression of them. Leave individuals out of it and cast it as a general world problem, even for the home audience.
Just some thoughts off the top of my head...
Marc
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