Thanks to all and particularly Rob.

I am only starting to formulate ideas at the moment but I think I am going to straddle IO and more traditional planning models making sure everything is linked back to bringing 'cognitive effects' for want of a better term. Perhaps the hardest thing is going to be convincing people that IO/psyops may not be the supporting element but the lead element with every other action in support. Wish me luck. I may contact you all directly with a personal message when I have something more concrete if that is OK.

JD