RA,

Of course, it's possible that the majority is right. Marc, do you have theories that indicate basic marketing principles don't apply in a COIN environment and that marketing guys like me should just keep quiet while the pros get their work done?
I for one hope you continue to bring your perspective - there is something about the "bottom line" language that we need. Since COIN is about people influencing people for various reasons, a profession that seeks to appeal and sell has a vaild place here as any I can think of.
Best Regards, Rob