In Iraq the enemy is primarily targeting noncombatants so that the media will say it is another example of the US sides failure to stop them from engaging in mass murder. Our primary response to this has been to concentrate on finding and taking out bomb builders and better intelligence in finding those doing the attacks. What is missing from this loop is an attempt to get inside the news cycle or to challenge the premise of the stories. The enemy has said that 80 percent of his battle space is in the media, yet we have no one in charge of fighting in that battle space. The weekly newsbriefings run as many as seven days behind the news cycle. Too often a charge is thrown out and it takes days and sometimes weeks for a response, by which time the cycle has moved on to a new charge to be investigated. If we took the same approach to a kinetic battle space, we would have a lot of friendly KIA's to deal with.