This point has probably already been made, but I find the use of "counterinsurgency" as an umbrella term for all these efforts is confusing. From what I understand, there are efforts to weaken/destroy/counter the insurgents, but the core of this seems to be about "winning the hearts and minds" of the general populace so that insurgents can't make footholds in the community. The former is opposition, the latter is more partnernship. Given that it's often difficult to know who is friend and foe, the whole matter is confused.

Is the equation counterinsurgency (including win hearts and minds/build and hold) or is it counterinsurgency + win hearts and minds/build and hold? Perhaps I just miss the point, but I would be interested in hearing what SWJ folks have to say about this....