That's always been one of the big issues with sniping in general, and with the American experience in particular: educating commanders as to the proper use of snipers. Which of course leads to its own set of issues. Commanders who "get" sniper employment often find themselves with a very valuable force multiplier (both in intel and marksmanship terms), while as you suggest those who don't "get" sniper employment might be better off getting educated.