Yes, as soon as I read the title of the blog, not even going over there, I thought about the name "how appropriate". Then I thought how much they needed a blog consultant and someone familiar with commercial advertising/branding.

That was definitely the "wrong note" to start on.

Also, the font is bad and they don't provide links to good working documents people can access to understand.

However, the response seemed to have been pretty good. And, since it has both US citizens and other nationals posting comments, its a great way to foster individual communications and ideas.

So, kudos with a few criticisms.