Quote Originally Posted by Cannoneer No. 4 View Post
All the other public affairs / public relations units do not address national will, nor, realistically, can they.
Are you seriously suggesting the President's Press Secretary is not about influencing the national will? Rumsfeld's press briefings were not about influencing will?

Unless I'm misunderstanding your statement, what you're really talking about is the failure to put together and follow a coherent and flexible and adaptable communications plan. What we've seen from USG is a brittle plan of "let us worry about the big bad guy" without a serious attempt to recruit the people? Reliance on the monolithic enemy has forced the Administration to adjust its message as the enemy transformed.

Hmmm.... could there be a cycling analogy in here? Lots of little peddle strokes -- i.e. high cadence -- means you can quickly and adroitly adapt to changing terrain. A big slow mashing style means slow adjustment. The enemy is Lance Armstrong and the U.S. is Jan Ulrich (w/ the baggage)?