Quote Originally Posted by Rockbridge View Post
In a recent address in Kansas, Secretary Gates stated “It is just plain embarrassing that Al Qaeda is better at communicating its message on the Internet than America.”

How true .... but his statement unfortunately illustrates a fundamental flaw of logic as well as one of the classic problems that nation-states (specifically those that allow free and open communications among citizens, media, and industry) face when pitted against groups like AQ. Secretary Gates' statement presupposes that it is possible for America to transmit a coherent message. While our government officials may believe that they represent America to the world, there is no single voice of America, and our adversaries capitalize on our lack of coherence to their advantage.

What we tend to forget is that all media sources originating in the US or published by Americans abroad represent the "American message" to foreign audiences. Statements from public officials have to compete with the commercial news media, Hollywood movie productions, TV reality shows, MTV/VH1, and televangelists .... the vast majority of which have no concern how their "message" will impact our foreign policy efforts. To sow further confusion and discord, the overseas activities of "American" multinational corporations are largely de-synchronized from our military / diplomatic actions and our foreign policy statements. Given the mixed messages that America transmits, it's no surprise that our opponents are more effective than we are

Rockbridge
I've always taken issue with the assumption is that the reason we face hostility and dislike in some parts of the world is because of flawed strategic communications. I think most of the world understands us perfectly well. A lot of people just disagree with us and don't like us.

We're kind of like Jerry Seinfeld in that we simply can't believe that someone could both understand us and dislike us, so we have assume that the people who don't like us don't understand us.

As our Canadian friends will, I'm sure, tell us--we're an acquired taste.

I think that as a great power, we need to get over this somewhat pathetic need for affirmation.