Changing the Organizational Culture

[Tom Odom]

Changing the Organizational Culture by Frontier 6 at SWJ Blog.



Frontier 6 is Lieutenant General William B. Caldwell, IV, Commanding General of the Combined Arms Center at Ft. Leavenworth, Kansas, the command that oversees the Command and General Staff College and 17 other schools, centers, and training programs located throughout the United States. The Combined Arms Center is also responsible for: development of the Army's doctrinal manuals, training of the Army's commissioned and noncommissioned officers, oversight of major collective training exercises, integration of battle command systems and concepts, and supervision of the Army's Center for the collection and dissemination of lessons learned.

Hmmm next time I take flak on SWJ from certain quarters, this will certainly come in handy.

My comment:

Great message for all in the Long War. We have been pushing the idea that the media is much like terrain; it is part of the battlefield and you have to adapt to it. No one I know likes humping a ruck through mountains. But most of us don't waste our time disliking the mountains. Instead we change loads or find another way to go. The same line of reasoning applies to the media. We need to quit wasting time complaining about what will not change and adapt ourselves to better use what is very much part of the battlefield. That adaptation can work to your advantage; not adapting will definitely work against you.