Sounds like we've progressed somewhat from our Bosnia days, where the PSYOP teams produced a comic book in which Superman rescued some local kids from a minefield. The product was designed to warn kids to stay away from miefields to begin with, but unfortunately publication of the product was followed by a rash of kids going into minefields so Superman would come get them. Although I don't think anyone could possibly have predicted that outcome, it further reinforces the fact that understanding the culture is critical to making a good product .....