Can't speak to the product, but here's some info on the apparent source,
Chad Storlie, gleaned from a Harvard B-School marketing brochure for a conference in June 2007:
Chad Storlie
Chad Storlie holds the position of Business Director, Lane Management in the Union Pacific Railroad Intermodal Marketing and Sales Group. Chad supervises the Union Pacific Intermodal Gate Reservation system, an airline style reservation process that requires customers to book freight reservations with the Railroad. Chad began his career with the Union Pacific railroad designing and implementing a statistical forecast process for the Intermodal business line compromising approximately 3.3 million annual shipments (2005). Prior to joining Union Pacific, Chad worked for General Electric in Marketing roles in the Transportation Systems (GETS) and Aircraft Engine (GEAE) divisions. Prior to joining General Electric, Chad served as a U.S. Army officer in a variety of roles. Chad holds an MBA from Georgetown University and a BA from Northwestern University. Chad is also an Adjunct Professor of Marketing at the Creighton University College of Business Administration.
You might also find this link interesting. Apparently he is a USAR Major in SF. And this link connects him to an organization called the Magis Group (Link)