Hi Guys,
Hmmm. 120, have you noticed that the Marines have what amounts to a "regimental consciousness" (Corps wide)? Adopting a "warrior" label, while certainly incorrect terminology, does fit in with group symbolic protection - i.e. the symbolic "walls" a group builds around itself to define us-them boundaries. The real problem is the secondary loops set up - the semantic associations.
Honestly, "Warrior Cafe"?!? I'm getting images of Vercingetorix ordering a half goat, half sheep mocha latte!
Anyway, it's all part of the semantic drift when you associate a new label with a core component of identity. One of the things I've noticed about marketing, and I'll be intrigued to see what RA thinks, is that while there is a tremendous amount of expertise at manipulating symbols, there is a very short time horizon on the effects of such a manipulation.
As an example, "warrior" is, at the deep cultural symbol level, a class or caste in western cultures. Furthermore, it is extremely individualistic and/or blood line oriented. It is a group that is set apart by inherent differences. This is totally different from the concept of "soldier" and, especially, of "citizen-soldier" which carries with it the concept of combat as a civic duty and a function of citizenship (not blood line). Entry is via training processes that are available to all citizens and involves the imposition/acceptance of discipline, as compared to the concept of a warriors inherent "ability".
LOLOL - Yup, but it is high quality Bravo Sierra . Possibly more importantly, it actually fits in with the current models of games played by many kids as they are growing up - complete with the disregard for any civic duties. This means that it is attractive to a lot of the kids ("Hot Damn! Wi II wants to play!").
Marc
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