As to this as Ken said metrics for real time decisions in war are pretty fuzzy and more often than not if one gets stuck on them one will probably get stuck
Also consider that the client not being liable for bad luck in an ad campaign at worst cost someone their livelihood. In War whether the "clients" like it or not if it goes wrong someone or many someones die. It is largely different doing risk management in markets vs in war and it would be better for all of us if some would come to realize that. Unfortunately probably won't happen because most that have that problem aren't really paying attention to the war itself but what propaganda value it holds for them
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