I agree, Tom, but I also think that the American cultural affinity for both the "quick fix" and "technology trumps all" comes into play here. Most people who buy into this have seen one episode of Star Trek too many with the universal translator, forgetting that in any meaningful discussion context is vital to understanding. Each culture (and region/subgroup/whatever) has different contexts for words. Not understanding that, or even being aware that it exists, can be dangerous.