Hell, since I can't wear my colored Big Red One patch on my ACUs, might as well wear it on a Sears hooded sweater!

Personally, I do not see the big deal. If it helps promote awareness of a) soldiers exist in this country, b) we are actually in a war and c) some of the money goes to help our wounded troops.

I'm a 1ID vet, wear the 1ID combat patch (subdued unfortunately) and do not see this as a big deal. People have been able to buy 1ID stuff from everywhere from cafepress.com to US Cav. At least Sears and the Pentagon have a say in where the money goes and some control over how it is used.

If you are going to be one, might as well be a Big Red One!