You're totally correct in my view. I don't really have any problem at all with the media and the general public using the 'hearts and minds' tag; my concern is that working professionals and those actually involved in a COIN operation do not succumb to an amorphous concept that is not a plan and that is almost certain to fail.
One cannot bribe one's way to success in such conflicts (simplistic, I know but most will understand...).
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