Quote Originally Posted by Van View Post
We don't need fully trained and qualified Special Forces operators to develop the commander's picture of the human terrain, nor do we need people with graduate degrees in anthropology, but it is a specialized discipline that we haven't developed a structured doctrine for yet.
Concur, so I see this as being a function of HUMINT. Human as in the most precise meaning of HUMAN. Its about gathering information to inform a commanders decisions, so it's intelligence.
Dare I say "Human intelligence preparation of the battlefield." Seems like common sense to me, - which is what IPB should have been, but never was!

What is the difference between a PSYOP and a marketing campaign? Both are activities designed and executed to modify the behavior of a target audience.
Well I suspect we might disagree here. I see PSYOPS as being usefully limited to being things that break to enemies will to continue, or to dissuaded folks from doing something that is against your interest.