An anonymous journalist who covers the wars in Iraq and Afghanistan ventured onto the
Small Wars Journal discussion board to ask the question, "How well have we incorporated the media into COIN [counter-insurgency] efforts?" The anonymous journalist went on:
I'm intrigued at how the media, especially our own Western media, seems to be treated differently than other players in the COIN fight. Many who are adept at co-opting former enemy fighters into their COIN strategy are quick to malign, insult or disparage media organizations who, like it or not, will be the ones telling the story to the local populace or those back home.
The media is clearly a part of COIN strategy at higher levels, but for some reason this view does not seem to have trickled down to lower levels to the extent that other COIN strategies have. I've heard many soldiers in Iraq tell reporters that they don't like the media in general or the reporter's paper in particular. I've never heard soldiers tell Iraqis that they just don't like that person's neighborhood, party or sect - even if they might feel that way privately. I think you can see this on these very boards: Many complaints about the media, very few complaints about the local populace or their organizations. This seems counterproductive.
This reporter's reasonable question was met with some impassioned responses from the Small Wars Council's combat veterans. The soldiers expressed their frustration with what they saw as the media's preconceived conclusions and propensity for distortion. One soldier noted the differences he personally witnessed in the media's behavior covering Bosnia (supportive of the policy) compared to Afghanistan and Iraq (not supportive).
The tempestuous relationship between the military and the media is both ancient and enduring. But it is also an issue that the U.S. military, and especially the Army, is now addressing in a thorough manner. Lt. Gen. William Caldwell, the commander of the Army's Combined Arms Center (a sprawling system of schools and training programs), has had his staff study the issue and prepare "how-to" manuals on media relations, written for soldiers in the field (see here and here). Chapter titles include such topics as, "Arab Media Interviews and the American Commander," "Breaking Through the National Media Filter," and "The Al-Qaeda Media Machine."
It remains to be seen how long it will take General Caldwell's efforts to reach down to the captains and sergeants now on patrol in Iraq, Afghanistan, and elsewhere.
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