This is a dumb idea

[Brandon Friedman]

The WSJ makes it fairly clear that this is for home consumption:

"It's a concern that at home, the common perception is this war is being lost," says Lt. Col. Rumi Nielson-Green, spokeswoman for the 101st Airborne Division, which initiated the policy.

This looks to me like just another ham-handed attempt to place a band-aid on the sucking chest wound. And it shows more of a concern for image than substance. Nothing surprising there, though.