Quote Originally Posted by patmc View Post
Majority of officers (and SGTs and Soldiers) decide they want the Army and seek it out.
You are way overestimating the exposure that many people have to the Army. When I went in I remember trying to explain it to one friend of mine in NY...her: "I don't know anything about the military. I'm Jewish!" (The reality is that a few people in our social circle had been in the Israeli military...but otherwise, yes, I'm the only person she had ever met who had been in any branch of the American military. And that's pretty standard there.) And the Army doesn't advertise there either. No advertising on the TV programs we watch, no web-ads on the sites we go to. None of that. People do, generally speaking, have to have some exposure to something for them to think of it as an option. Advertising works that way.