Good thread, Rob! I think we are "confusing" (was that the word you used JC?) 1/O and psyops - for the good reason that they are inextricably linked. I remember reading a proposal posted somewhere on the board (can't remember the thread or article) that argued for combining the two and why it would be a good idea.
Although the two may be inextricably linked, we (at least the Marine Corps) have not been playing that way. IO and PSYOP are two different realms. For the Al Fajr fight, we received an Army PSYOP attachment. We do not have organic capabilities within the Regiment or Division, and IO is sometimes treated as that undesirable uncle you like to keep at arms reach.