Well you've struck on the issue, that 99% of the Conflict Industry wants to ignore. While there are good people in NGOs I have grave doubts as to some of their conduct, and most consistently their refusal to look to their own houses.
Like the media, NGO's are sometimes willing actors in a conflict, based on the perception that their actions are somehow justified for a greater good. This usually has scant regard to the military/political consequences of their actions (EG: the example you cite). Moreover a lot of NGOs have political agendas which they are choosing to promote via aid/humanitarian assistance, and the definition of an NGO is pretty broad - likewise the media.
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