I am not sure of the context for this diagram, but it does seem to be either very inwardly ISAF focused or has a lot going on inside the Afg Pop Percep box that is not visible. Perception of what? ISAF? or Karzai? IMHO Afg views are only marginally influenced by 'strat com' initiatives. Afg perception is largely influenced by how closely related you are to the opinion giver. Bloodlines need to be factored in. It is not enough to have 'cultural understanding' way up in the far right quadrant. Culture itself should be front and center because it drives everyone's view of who is good and who is bad, irrespective of what they may do or say.