That is the answer that seems to alude us all. Here's five very different examples to consider.
1. Charles Manson. We view him as a sociopath, but to his followers, he was leading a rebelion. His recruits came from rich families. Purpose- anarchy.
2. Latino Gangs. Money, Respect, Power is one LA gangs motto.
3. UBL/ Al Qaeda. Purpose- establish Caliphate.
4. Tyler Durbin/ Fight Club. Purpose- Anarchy.
5. Ayn Rand/Libertarians/Tea Parties. Purpose- Reclaim Capitalism.
Each group taps into some type of recruiting method that targets something (grievance, emotion, religion, whatever).
Disclaimer- I am not suggesting that the Tea Parties are akin to al Qaeda. I could have easily used a group like Code Pink.
Mike
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