The OP mentions an ARMY article based out of a discussion on the Company Command website. Lots of frank talk and gold nuggets in there.
I don't think it's entirely accurate to say Zero KIA is a command priority. It hasn't been in units I have been in. What the CC article describes are zealous commanders who often promise to "bring everyone back alive", and the ramifications both for operations and also for the unit when they do lose someone when such a statement has been made.
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