Perhaps, if you look at the first post of this thread.
Packaging, labeling, marketing are all part of the game, be it a wine (-glass) or idea business thus the phrase of the old wine in new bottles. The author of the article relies greatly on the shiny wordbottles to reinforce some of his better ideas and to create attention for them, but he sadly fails to support his arguments. He still benefits through this article, but not so the target audience, as he may harm the good ideas.
Firn
P.S: Wine or beer, can or glass, it all depends on the METT-T.
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