but not so much for going against the flow.
Ideology is like that canoe, that enable one to go with the flow of where the populace naturally wants to go. But to attemp to employ an "ideology canoe" to go against the natural flow of the populace is not so easy.
So the insurgent (or the UW actor) can simply provide conoes. Offer an ideology that is mere promises. The government/counterinsurgent (or the FID actor) must actually perform. Promises must be matched with action.
You see the same effect in politics. (oops, insurgency IS politics) If times are good, bad leaders get re-elected. If times are bad, good leaders often get voted out in favor of a leader who may not be as good, but who offers the people what they want to hear.
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